Chery Brand Night took place in Wuhu, China, under the theme ‘Together. For Family’ as part of the 2026 Chery Global User Summit last night.
At the heart of this incredible event were families from around the world, all brought together in the Wuhu Grand Theatre to share their real-life stories as the all-new TIGGO 7 and TIGGO X7 – the first model in the new TIGGO X series – made their global debuts.
These two new vehicles reflect Chery’s core ‘For Family’ philosophy by addressing the diverse mobility needs of families. Football legends Peter Crouch and Edwin van der Sar also attended the event as Chery brand ambassadors.
Supporting everyday family life: The All-New TIGGO 7
At the start of the 2026 Chery Global User Summit, three families from Ecuador, Poland, and the UK shared stories of companionship and care: supporting one another through difficult times, responding to each other’s changing needs, and offering support day after day. Although their lives unfolded in different countries and different continents, their tales revealed a common need: dependable mobility that gives families peace of mind.
This understanding of everyday life shaped the global debut of the all-new TIGGO 7. Positioned as an SUV designed to make busy daily journeys more relaxed and shared family travel more enjoyable, it combines a spacious, comfortable cabin, outstanding quality, and world-class safety to suit everything from urban commuting and family pick-ups and drop-offs to weekend outings.
Bringing adventure into family life: Introducing the TIGGO X7
As families grow and their lives evolve, so do their aspirations to explore further. At the 2026 Chery Global User Summit, three families from Romania, South Africa, and Brazil shared how they support one another in their careers, personal passions, family lives, and pursuing new horizons together. Their stories showed that family can be a real source of motivation, confidence, and reassurance to venture out into the wider world.
Responding to these aspirations, the TIGGO X7 made its debut as the first model in Chery’s new TIGGO X series. Designed for family comfort and exploration worldwide, it combines the convenience and comfort of everyday urban driving with the capability to handle varied road conditions with ease.
From weekday commutes to holidays in the great outdoors, the TIGGO X7 helps families explore with confidence, without having to compromise between everyday practicality and adventuring further afield.
A lasting commitment: Chery stands alongside families worldwide
Speaking at Chery Brand Night, Guibing Zhang, Executive Vice President of Chery Auto, said: “’For Family’ has never been just a slogan. It is the standard by which we build our vehicles and the purpose behind our commitment to serving families worldwide.”
For Chery, the trust of more than 4.55 million customers worldwide marks the beginning of lasting relationships with families. The evening was both a relaxed social gathering and a commitment to the future.
Guided by its core ‘For Family’ philosophy, Chery will continue putting families and the care they share at the heart of everything that the brand does. By continually improving its vehicles, products, and services, Chery aims to honour that trust and accompany families on all the journeys that lie ahead.
